Lacoste (of the alligator shirt fame) is currently running a contest to find 6 Second Life avatars to model their virtual clothes in an upcoming photoshoot. This promo works on a couple of levels, particularly since the bulk of it doesn't take place in-world:
- First, there isn't a big initial investment on the part of Lacoste. No expensive build or presence required.
- Second, folks who aren't signed up for SL can still participate because voting takes place on Lacoste's website.
The first cut of 100 avatar finalists will be chosen by the public. The final 6 avatars are then chosen by a team of judges from Lacoste and their agency. To enter, an avatar had to submit up to 4 photos as well as a position statement on how your personality fits with the Lacoste brand.
You can see where this is going ...
Please vote for Katicus. In the interest of research.
Here's how (yeah, they didn't make this easy .. one more reason not to build an all Flash site):
- Visit http://www.lacoste.com/uk/main.html
- Click the top banner on the right side "Become a model in Second Life"
- On the "Casting Second Life" page, click the "Vote for your favourite avatar" link.
- Search for "Katicus" (I'm the only one)
- Click on "Vote for this avatar"
- You'll have to give your name and email address .. my guess is you can probably put in Mickey Mouse, but you didn't hear that from me.